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Cloning Websites for Dummies

You invest a lot of money in a super cool and well-functioning website. You're incredibly proud of the result—rightfully so! But then…

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Cloning with Ease

And then, out of nowhere, you hear that your website looks strikingly similar to another one. Huh, you think. How is that possible? Well, your site has been cloned. This isn't exactly new, but with AI, it's now as easy as pie.

An Interesting Discussion

In the LinkedIn post thread by Stan Duursma, you’ll find all sorts of reactions. Is it legal or illegal? What is still ethical, and what is legally feasible? All interesting considerations.

What also stands out to me is that it’s not entirely clear what exactly is being cloned—or can be cloned: UI, UX, back-end. Either way, a new path has been taken.

Creativity Is the Key

Cloning a website is nothing new. However, with tools like gamma.app, it has become ridiculously easy to get started on your own. What does this mean for designers? I can imagine it doesn’t feel very comfortable. To me, the real differentiator is creativity. With a standard design and generic functionality, you’ll quickly find yourself left behind.

Exciting Times? Absolutely!

In my previous post, I discussed ChatGPT and its potential impact on website traffic. How this relates to cloned sites is also an interesting question. Not exactly my cup of tea, but I’m curious nonetheless.

Does a Domain Name Still Matter?

For several years, I’ve been deeply involved in the international trade of aftermarket domain names. These are names that were once canceled and later re-registered. An interesting business in itself. What I find even more fascinating is trying to determine what value a domain name will hold in the future, both financially and in terms of searchability.

Recently, someone compared a domain name to a P.O. box on the internet. A comparison I can understand. But which direction is this heading? If anyone knows, feel free to say.

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