Dovendi is your partner in the purchase, sale, and management of domain names.
I want to sell my website.
Often, emotions come into play during the sale that hold value for you but may not matter to the buyer. Disappointment is a possibility.
Turning Off Emotions When Selling
You have a website or an online store, and you want to put it up for sale. Determining a realistic asking price is not easy. Often, emotions come into play during the sale that hold value for you but may not matter to the buyer. Disappointment is a possibility.
Investments Barely Count
With all your heart and soul, you've built a website and started an online store. The store has been running for a few years, and for whatever reason, you're offering it for sale. You saw opportunities and invested many hours, maybe even hired designers and developers. You want to include that time and expense in the asking price. Well, that can be disappointing. Buyers are not interested in that at all. That was your risk. Buyers look at very different things.
Guidelines for Valuation
There are many factors that count for buyers when determining the value. To name a few:
- What is the revenue and how profitable is it?
- What products do you offer?
- Is the site distinctive?
- How many visitors does the website attract?
- How does Google evaluate the website?
- What is its visibility?
And so on. As you can see, there's nothing about hours spent and investments made, even though these are often your anchor.
Reasons for Interest in an Online Store
For various reasons, a buyer may have interest, such as:
- Continuing the online store in its current form
- Mainly interested in website traffic
- Combining the product range with an existing shop
- The content and/or domain name
In three out of four examples, a buyer attaches no value to how the online store looks or functions.
Valuing a Domain Name or Website
People often mix up a domain name and a website. Both are certainly considered in valuation but differ from each other. It could be a seemingly 'bad' name but a very successful site, or vice versa. Therefore, valuing a domain name versus a website is different. Valuing the combination of a domain name and website is not simply the sum of individual valuations. So, it's advisable to get well-informed and potentially seek guidance when selling.
If you want to learn more about what matters in valuing a domain name, you can download the information sheet 'Factors in Domain Name Valuation' below.
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